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Marvel comics eventually closed a deal with Mattel and launched the “Secret Wars” toy line in late 1984, as a competitive reaction to Kenner’s Super Powers Collection launch earlier that year.įollowing the three and three-quarter-inch action figure success of Star Wars and G.I. DC struck a deal with Kenner based on their massive success with the Star Wars merchandising toy line. Around this time, both marvel and DC comics were in the market to license their characters to separate toy companies to avoid competitive conflicts of interest. Mego eventually filed for bankruptcy in 1982. Today, a concept that may seem unachievable displayed a much simpler time and would begin to permanently change around 1984.

Once branded together in unity and compatibility under the Mego umbrella, times changed, and a competitive divide between the two comic giants officially separated the licensed characters indefinitely. Both were marketed by Mego together under the same name, “World’s Greatest Super Heroes, ” visually appearing together in the same advertisements, under the same brand. Mego also simultaneously held the license for Marvel comics, producing a line of compatible eight-inch-scale Marvel action figures.

With that, Mego followed Mettel’s massive success of the Barbie doll format and was only a few short years shy of the three and three-quarter-inch Star Wars action figure phenomenon. Before 1984, The Mego Corporation held the license to produce the DC comics “World’s Greatest Super Heroes” toy line from 1972 – 1983. The toy Company Mego was well known for making licensed eight-inch-scale action figures and cornered the market for the decade. Visit megaphone.Eight-inch-scale dolls and action figures with interchangeable cloth outfits became the industry standard in the 1970s. Which were YOUR favorites? Comment below.īecome a part of the Shasta Army on our Patreon page: We complete the history of Kenner's Batman action figures, with their lines tying into Batman Forever, Batman & Robin, and Batman Beyond, ending with us discussing our favorites of all the figures. About The History of Batman Kenner Action Figures - Part 2 (Batman Forever, Batman & Robin, Batman Beyond) Episode

Download kenner batman returns batmobile